Dolly + Lilly | Commercial Fashion | Paso Robles, CA

The story of Birch Fabrics and Fabricworm.com is a true underdog story, and it all started in a small garage in Paso Robles, CA, where a big vision was emerging.  In a few short years, Birch Fabrics and Fabricworm are playing with the big boys of the modern fabric industry, and they have a secret weapon: 100% organic cotton!  They've found a real niche in the market with their product, and the fact that they put so much weight on producing excellent apparel photography to enhance their online presence and spur their marketing campaigns doesn't hurt either : )

My story with Birch Fabrics began at a time when I happened to be at a crossroads, and Birch Fabrics happened to be growing rapidly.  The fabric manufacturer (a local business in my town) was looking for a commercial fashion photographer who could do more than just snap product photos.  They wanted to tell stories with their fabric, and visually inspire their quilting and garment-making fans across the globe.  I have learned much from Birch Fabrics, and I truly enjoy telling stories inspired by commercial fashion.

I recently had the pleasure of photographing Dolly and Lilly for Birch Fabrics' Double Gauze collection.  These two were adorable together and it was so fun to photograph a real mommy/daughter combo for this commercial fashion photoshoot!  It took a few chocolates to get Lilly in a photogenic mood, but she caught on quickly and we got some really cute photographs and had a real swell time to boot!