I have consistently found that being surrounded by a talented creative team is absolutely essential to a successful commercial photoshoot, and never was this more apparent than my commercial photoshoot for Birch Fabrics to promote their new line of softer than soft Organic Double Gauze.
This shoot was all about teamwork to me. Every single person in the Birch Fabrics office contributed to this shoot. Our incredibly talented and beautiful creative director Andrea did an amazing job designing the set and coordinating every last detail including tracking down the beautiful cotton garland at a local Paso Robles antique store. Our carpenter Tyson built the headboard from scratch, that Andrea then upholstered. Our multi-talented in-house fabric designer/accounts manager/hair stylist/makeup artist Arleen was on set to help with wardrobe and to make sure we got the shots we needed for our marketing campaign. Our trusty seamstress Ashley whipped up the pajamas, and our co-worker Melissa from our sister store Fabricworm sewed the pillow cases for us. Then there is Ajeuneé, our office assistant/fashion model. I think she killed it, don't you?
I am so proud of our entire creative team for how this shoot turned out! The inspirational vision and talent that surrounds me is overwhelming, and it really shines through in the work they produce! The spirit of photography to me is simply capturing the beauty all around you, so to have the pleasure of such amazing talents creating all kinds of beauty around me - specifically for me to photograph - makes me one extremely grateful photographer!
